Sampling a percentage of your users with Google Tag Manager

March 31, 2013

One of the neat features of Google Tag Manager is the ability to fire a tag or some custom JavaScript to only a certain percentage of your users.  Why would you want to do this?   Let’s say you want to use a test app like Optimizely but don’t want to pay for one of the [...]

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Measuring the VALUE of Social Media using Google Analytics

March 20, 2012

Google Analytics just announced a set of new social reports to help marketers identify the value of traffic from social media sites such as Facebook and Twitter. As marketers, when faced with “What’s the ROI for Social?”, we often answer with “it’s the intangibles” or “it can’t be measured”. Now, with the addition of the [...]

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Acquisition Express – AdWords Communication Extension

February 25, 2012

Late last year, Google AdWords added another Ad Extension called the ‘Communication Extension’ to their growing list of ad extensions. The Communication Extension allows you, the AdWords advertiser, to include a simple email registration form right underneath your ad! As you can see above, because I was signed in with my Google Account when I [...]

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How to create multiple twitter accounts with one Gmail address

January 8, 2012

Twitter doesn’t allow multiple accounts on one email address… or do they? If you have Gmail, you can create additional twitter accounts by using aliases. To create an alias in Gmail, you simply add a plus sign (+) after your Gmail user name and add the alias before the @ symbol. For instance, if you [...]

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